For over 45 years, the Tennessee Valley has heard WRSA - from the days of "Beautiful 97" in it's beginning, to the "More Lite Favorites from the '70s & '80s" of today. Lite 96.9 is programmed to a 25-54 adult with a Lite Adult Contemporary format, focusing on the 70s and 80s, combines with the music of today - with a fresh, familiar sound from artists such as The Eagles, Kid Rock, Phil Collins, Rascal Flatts, Fleetwood Mac, Taylor Swift and Journey.
PERSONALITIES
Where other stations utilize syndicated broadcasts for their morning show, Lite 96.9's "More Music Morning Show" is LIVE with John Malone and Bonny O'Brien - bringing you over forty years combines experience in broadcasting. The warm, familiar voice of Abby Kay has been heard on the radio in North Alabama for over 20 years (many times rated #1 in the Huntsville market), and is the MOST consistent mid-day personality on the radio today. Host of Lite 96.9 afternoons, Allen Moore has been with WRSA since 1980 - his familiar voice has been heard for years on both radio and television.
INFORMATION
Lite 96.9 is the exclusive radio home for The Weather Channel - bringing full-service weather, including severe weather, coverage that you won't get anywhere else!
Bonny O'Brien, Lite 96.9's News Director, brings her experience and charm to our listeners as she keeps them informed of Valley news each Monday through Friday morning as they prepare for their day.
Lite 96.9's partnership with WHNT-10 brings our listeners "First Alert Traffic", Monday through Friday both on NewsChannel 19 and Lite 96.9, each weekday morning with Lite 96.9's Nate Adams and afternoons with Lite 96.9s Adam Sheppard.
Lite 96.9's website, www.lite969.com, also provides a wealth of information about contests, activities, concerts and more that are going on in the Huntsville and surrounding areas - information changes daily to keep the listeners up to date and involved in what's happening around the Valley.
For advertising information and rates, please contact the Lite 96.9 Sales Department at (256) 885-9797.
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For over 45 years, the Tennessee Valley has heard WRSA - from the days of "Beautiful 97" in it's beginning, to the "More Lite Favorites from the '70s & '80s" of today. Lite 96.9 is programmed to a 25-54 adult with a Lite Adult Contemporary format, focusing on the 70s and 80s, combines with the music of today - with a fresh, familiar sound from artists such as The Eagles, Kid Rock, Phil Collins, Rascal Flatts, Fleetwood Mac, Taylor Swift and Journey.
Lite 96.9 is the exclusive radio home for The Weather Channel - bringing full-service weather, including severe weather, coverage that you won't get anywhere else! 
Lite 96.9's partnership with WHNT-10 brings our listeners "First Alert Traffic", Monday through Friday both on NewsChannel 19 and Lite 96.9, each weekday morning with Lite 96.9's Nate Adams and afternoons with Lite 96.9s Adam Sheppard.
