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Station Profile

Lite 96.9 WRSA….locally owned and operated since 1965, has been consistently one of Huntsville and North Alabama’s most-listened-to radio stations for nearly 50 years.  As Huntsville’s community oriented station, we are committed to being LIVE all day long with LOCAL personalities.  Lite 96.9 is programmed to a 25-54 adult with a mainstream, adult contemporary format, focusing on the 80s and 90s, combined with the music of today – with a fresh, familiar sound from artists such as Kelly Clarkson, Bryan Adams, Journey, Adele, The Eagles, and more!
Where other stations utilize syndicated broadcasts, Lite 96.9 is LIVE and LOCAL every day!

The “More Music Morning Show” is LIVE with John Malone & Abby Kay – it’s bright, fun and comfortable, with frequent weather and news updates from WAFF 48, plus traffic reports from Lite 96.9’s own Allen Moore; fun contests and up-to-date information about what’s happening in our community.

Bonny O’Brien has been a North Alabama favorite for nearly 30 years, often rated #1 in the Huntsville market.  She brings sunshine to your workday with all of your favorites from the 80s, 90s and today, PLUS great trivia too!

Allen Moore has been with WRSA since 1980 – his familiar voice has been heard for years on both radio & television.  Allen will keep you informed on your commute to and from work with his morning and afternoon traffic reports!

Lite 96.9 listeners stay informed with hourly weather updates from 48 Storm Team meteorologists.  Plus we have full access to WAFF 48, including morning updates from Jim Abath and Tiani Jones.
Lite 96.9 brings our listeners up to date with traffic reports Monday through Friday from our own Allen Moore as he brings you up-to-date traffic reports on your morning and afternoon drive to and from work!
Lite 96.9’s website,, also provides a wealth of information about events, activities, concerts and more that are going on in the Huntsville & surrounding areas –  information that changes daily to keep the listeners up to date and involved in what’s happening around the Valley!
 You can also find us on  &     !

For advertising rates, contact the Lite 96.9 Sales Department at (256) 885-9797, extension 114.